50 Bible Verses about Marketing

The world of marketing, like a vast and ever-shifting marketplace, challenges us to communicate and connect in ways that are both innovative and ethical. It’s a realm where the wisdom of the Bible, though ancient, speaks with surprising relevance.

“Let your light so shine before men, that they may see your good works,” Jesus encourages in Matthew 5:16, a directive that resonates profoundly with the core of ethical marketing: to illuminate truth and value in what we offer.

Consider the parable of the talents in Matthew 25, where the servants are entrusted with resources and expected to use them wisely and productively. This mirrors the fundamental ethos of marketing: the stewardship of resources—be it time, talent, or treasure—to create value and growth.

“Well done, good and faithful servant,” the master says in Matthew 25:21. In our modern context, this could be seen as the ideal commendation for a marketer who not only achieves results but does so with integrity and creativity.

The Bible often parallels the spreading of the Gospel with concepts that resonate with marketing principles. Paul’s missionary journeys, for instance, exemplify targeted communication, cultural adaptability, and the power of a compelling message. In his letter to the Corinthians, Paul writes, “I have become all things to all people so that by all possible means I might save some,” as noted in 1 Corinthians 9:22. This reflects a marketer’s adaptability and understanding of diverse audiences.

In the following compilation of Bible verses about marketing, we delve into the scriptures to find guidance and inspiration for marketers. These verses offer insights into effective communication, ethical practices, and the importance of building genuine relationships.

Whether you are a seasoned marketer or just stepping into this dynamic field, these biblical principles can help you navigate the complex and ever-evolving landscape of marketing, ensuring that your work not only reaches but also resonates with people, reflecting the higher principles of honesty, service, and excellence.

Marketing Principles – Biblical Insights

Proverbs 11:1

“A false balance is an abomination to the Lord, but a just weight is his delight.”

Proverbs 11:26

“People curse the one who hoards grain, but they pray God’s blessing on the one who is willing to sell.”

Matthew 5:14-16

“You are the light of the world. A town built on a hill cannot be hidden. Neither do people light a lamp and put it under a bowl. Instead, they put it on its stand, and it gives light to everyone in the house. In the same way, let your light shine before others, that they may see your good deeds and glorify your Father in heaven.”

2 Corinthians 9:6

“The point is this: whoever sows sparingly will also reap sparingly, and whoever sows bountifully will also reap bountifully.”

Proverbs 22:1

“A good name is more desirable than great riches; to be esteemed is better than silver or gold.”

Ethical Marketing and Honesty

Proverbs 16:11

“Honest scales and balances belong to the Lord; all the weights in the bag are of his making.”

Leviticus 19:35-36

“Do not use dishonest standards when measuring length, weight or quantity. Use honest scales and honest weights, an honest ephah and an honest hin.”

Proverbs 20:10

“Differing weights and differing measures— the Lord detests them both.”

Proverbs 20:14

“‘It’s no good, it’s no good!’ says the buyer— then goes off and boasts about the purchase.”

Colossians 3:9

“Do not lie to each other, since you have taken off your old self with its practices.”

Building Relationships and Networking

Proverbs 27:17

“As iron sharpens iron, so one person sharpens another.”

Philippians 2:3-4

“Do nothing out of selfish ambition or vain conceit. Rather, in humility value others above yourselves, not looking to your own interests but each of you to the interests of the others.”

1 Thessalonians 5:11

“Therefore encourage one another and build each other up, just as in fact you are doing.”

Hebrews 10:24-25

“And let us consider how we may spur one another on toward love and good deeds, not giving up meeting together, as some are in the habit of doing, but encouraging one another—and all the more as you see the Day approaching.”

Luke 6:38

“Give, and it will be given to you. A good measure, pressed down, shaken together and running over, will be poured into your lap. For with the measure you use, it will be measured to you.”

Stewardship and Resource Management

Luke 16:10-11

“Whoever can be trusted with very little can also be trusted with much, and whoever is dishonest with very little will also be dishonest with much. So if you have not been trustworthy in handling worldly wealth, who will trust you with true riches?”

Matthew 25:21

“His master replied, ‘Well done, good and faithful servant! You have been faithful with a few things; I will put you in charge of many things. Come and share your master’s happiness!’”

Proverbs 21:5

“The plans of the diligent lead to profit as surely as haste leads to poverty.”

1 Peter 4:10

“Each of you should use whatever gift you have received to serve others, as faithful stewards of God’s grace in its various forms.”

Ecclesiastes 11:1-2

“Ship your grain across the sea; after many days you may receive a return. Invest in seven ventures, yes, in eight; you do not know what disaster may come upon the land.”

Strategic Planning and Vision

Proverbs 29:18

“Where there is no vision, the people perish: but he that keepeth the law, happy is he.”

Habakkuk 2:2

“Then the Lord answered me and said: ‘Write the vision and make it plain on tablets, that he may run who reads it.’”

Proverbs 16:3

“Commit to the Lord whatever you do, and he will establish your plans.”

Proverbs 24:3-4

“By wisdom a house is built, and through understanding it is established; through knowledge its rooms are filled with rare and beautiful treasures.”

Luke 14:28-30

“Suppose one of you wants to build a tower. Won’t you first sit down and estimate the cost to see if you have enough money to complete it? For if you lay the foundation and are not able to finish it, everyone who sees it will ridicule you, saying, ‘This person began to build and wasn’t able to finish.’”

James 1:5

“If any of you lacks wisdom, you should ask God, who gives generously to all without finding fault, and it will be given to you.”

Customer Focus and Service

Mark 10:45

“For even the Son of Man did not come to be served, but to serve, and to give his life as a ransom for many.”

Philippians 2:4

“Let each of you look not only to his own interests, but also to the interests of others.”

Proverbs 11:25

“A generous person will prosper; whoever refreshes others will be refreshed.”

Galatians 5:13

“You, my brothers and sisters, were called to be free. But do not use your freedom to indulge the flesh; rather, serve one another humbly in love.”

Matthew 7:12

“So in everything, do to others what you would have them do to you, for this sums up the Law and the Prophets.”

Adapting to Change and Innovation

Isaiah 43:19

“See, I am doing a new thing! Now it springs up; do you not perceive it? I am making a way in the wilderness and streams in the wasteland.”

Proverbs 24:5-6

“A wise man is full of strength, and a man of knowledge enhances his might, for by wise guidance you can wage your war, and in abundance of counselors there is victory.”

Ecclesiastes 7:13

“Consider what God has done: Who can straighten what he has made crooked?”

Proverbs 18:15

“The heart of the discerning acquires knowledge, for the ears of the wise seek it out.”

Matthew 9:17

“Neither do people pour new wine into old wineskins. If they do, the skins will burst; the wine will run out and the wineskins will be ruined. No, they pour new wine into new wineskins, and both are preserved.”

Integrity in Business Practices

Proverbs 10:9

“Whoever walks in integrity walks securely, but whoever takes crooked paths will be found out.”

Proverbs 28:6

“Better the poor whose walk is blameless than the rich whose ways are perverse.”

Leviticus 19:13

“Do not defraud or rob your neighbor. Do not hold back the wages of a hired worker overnight.”

Proverbs 22:29

“Do you see someone skilled in their work? They will serve before kings; they will not serve before obscure men.”

1 Timothy 6:10

“For the love of money is a root of all kinds of evil. Some people, eager for money, have wandered from the faith and pierced themselves with many griefs.”